Goof Off challenged us to create a series of videos that showed their products' many uses in cleaning up messes, mistakes and mishaps (and didn't put audiences to sleep). Challenge, accepted. Influenced by Wes Anderson, we worked with film production partner Kinopicz American to create 20 quirky how-to videos. The series features minimal copy, but I worked closely with my art director in concept development, the shoot, and the edit for this project. It also won a CSCA Creative Best award in 2016!