Kelsey Eliason | Creative Problem Solver
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  • Home
  • Copy
    • Diageo
    • The Melting Pot
    • Fridababy
    • Hondros College
    • Harley-Davidson
    • Goof Off
    • Jobs Ohio
    • Bobble
    • Zaner-Bloser
    • Burger King
    • Bob Evans
    • IGS Energy
    • Voice Over
  • Design
    • Logos
    • Print
    • dom.lau
    • Centered Yoga + Movement
    • Panacea Productions
    • Hello From the Magic Tavern
    • Sweatworks Studio
    • WIP
  • Candles
    • Order a Candle
    • Candlemaking Calculator
  • About
  • Contact

Fridababy

One of the hottest brands in baby right now, Fridababy provides effective problem-solving baby products to parents both novice and veteran. Its first product, the SnotSucker, has topped Amazon baby sales and sustained a cult following who has spread the word about the product's effectiveness.
Product Packaging

Chrissy Teigen

 After the birth of her second child, Chrissy Teigen received a little gift from us, complete with custom packaging created just for her. I wrote the copy and the amazing Orestes Garcia designed and illustrated the box. This was Chrissy's response in her Instagram story. I recommend listening to this with sound. It also helps if you know the name of her husband.

Picked up by The Bump, Romper, and apparently a random person on Twitter. A kind person even wrote into Fridababy's customer service channel to compliment the box!
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Thanks for the kind words, stranger!

Lilly Ghalichi

Lilly Ghalichi Mir, founder of Lilly Lashes and former star of the reality series Shahs of Sunset​, also received her own custom MomWashers. The box features custom copy with little inside jokes for her. 

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Social Media
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FeverFrida iThermonitor Product Launch
FeverFrida Print Ad
FeverFrida Print Ad
The launch of the new FeverFrida iThermonitor is a big f-ing deal in the parenting world because it tracks temperatures continuously and wirelessly via a wee patch under baby's arm. What benefit does this have to new parents? No more anal thermometers! Oh, and parents can actually get some sleep instead of waking their child for a temp check.

We created trade-show signage, press kits and print ads to spread the word. 
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Cover of FeverFrida Press Kit
SMART THINGS COME IN SMALL PATCHES.
Introducing FeverFrida® the Thermonitor - a thermometer-meets-monitor that lives in a patch under baby's arm. The latest brilliant, stress-reducing baby solution from the makers of NoseFrida® the SnotSucker, FeverFrida measures baby's temperature every four seconds. There's no need to wake her up, so you can all get some much-needed sleep.

- Copy from inside left of Press Kit tray​
FeverFrida Press Kit
Inside of FeverFrida Press Kit

IN THE TIME IT TAKES YOU TO READ THIS, FEVERFRIDA WILL HAVE ALREADY CHECKED BABY'S TEMPERATURE. TWICE.

Headline inside press kit and on social media

BOTTOMS UP!
YOU WON'T
FIND A BABY THERMOMETER HERE ANYMORE.

- Copy on bottom of press kit
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Alternate press kit with video

Fridababy Brand Brochure
My team also created a new brochure to tell the brand’s story, and inform buyers on the new products’ attributes and benefits. ​Click on the images to view larger sizes.
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Inside front cover
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NoseFrida spread
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© 2018 Kelsey Eliason