Fridababy
One of the hottest brands in baby right now, Fridababy provides effective problem-solving baby products to parents both novice and veteran. Its first product, the SnotSucker, has topped Amazon baby sales and sustained a cult following who has spread the word about the product's effectiveness.
2015 was a huge year for Fridababy, with the addition of two new products to its portfolio as well as expanded reach among mass market retailers. My team worked tirelessly throughout the year to provide strategy, assets and copy that tells the brand’s story while selling the new unfamiliar products.
2015 was a huge year for Fridababy, with the addition of two new products to its portfolio as well as expanded reach among mass market retailers. My team worked tirelessly throughout the year to provide strategy, assets and copy that tells the brand’s story while selling the new unfamiliar products.
Product Packaging
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After the birth of her second child, Chrissy Teigen received a little gift from us, complete with custom packaging created just for her. I wrote the copy and the amazing Orestes Garcia designed and illustrated the box. This was Chrissy's response in her Instagram story. I recommend listening to this with sound. It also helps if you know the name of her husband.
Picked up by The Bump, Romper, and apparently a random person on Twitter. |
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Social Media
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FeverFrida iThermonitor Product Launch
FeverFrida Print Ad
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The launch of the new FeverFrida iThermonitor is a big f-ing deal in the parenting world because it tracks temperatures continuously and wirelessly via a wee patch under baby's arm. What benefit does this have to new parents? No more anal thermometers! Oh, and parents can actually get some sleep instead of waking their child for a temp check.
We created trade-show signage, press kits and print ads to spread the word. |
Cover of FeverFrida Press Kit
SMART THINGS COME IN SMALL PATCHES.
Introducing FeverFrida® the Thermonitor - a thermometer-meets-monitor that lives in a patch under baby's arm. The latest brilliant, stress-reducing baby solution from the makers of NoseFrida® the SnotSucker, FeverFrida measures baby's temperature every four seconds. There's no need to wake her up, so you can all get some much-needed sleep. - Copy from inside left of Press Kit tray |
Inside of FeverFrida Press Kit
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IN THE TIME IT TAKES YOU TO READ THIS, FEVERFRIDA WILL HAVE ALREADY CHECKED BABY'S TEMPERATURE. TWICE.
Headline inside press kit and on social media
BOTTOMS UP!
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Alternate press kit with video
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Fridababy Brand Brochure
My team also created a new brochure to tell the brand’s story, and inform buyers on the new products’ attributes and benefits. Click on the images to view larger sizes.
My team also created a new brochure to tell the brand’s story, and inform buyers on the new products’ attributes and benefits. Click on the images to view larger sizes.
Inside front cover
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NoseFrida spread
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