Client Centered Yoga + Movement
Industry Yoga Studio
Project Brand Identity Development

Centered Yoga + Movement founder Shoma came to me before opening her first yoga studio with a personal piece of inspiration for her logo: a beautiful alpana her mother had painted. Not only was it created by a family member, but the Bengali alpana design and method has some traditional aspects I was careful to honor. 

The image to the right is the alpana Shoma's mother created. It has so much significance to my client, so I took great care to preserve the detail, while keeping the mark simple and easy to see at small scales. 

"I think you captured my mom's art beautifully.  I am very much drawn to it. " - Shoma, owner of Centered Yoga + Movement

Soft rice whites, organic greens and calming greys are the foundation of the Centered brand. More energetic colors are used sparingly.

We went with a modern sans serif with soft, organic bends. It has a quiet, wise energy that balances the calm, but not stuffy or outdated sense of the brand.