Client Centered Yoga + Movement
Industry Yoga Studio Project Brand Identity Development |
Centered Yoga + Movement founder Shoma came to me before opening her first yoga studio with a personal piece of inspiration for her logo: a beautiful alpana her mother had painted. Not only was it created by a family member, but the Bengali alpana design and method has some traditional aspects I was careful to honor.
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"I think you captured my mom's art beautifully. I am very much drawn to it. " - Shoma, owner of Centered Yoga + Movement
Soft rice whites, organic greens and calming greys are the foundation of the Centered brand. More energetic colors are used sparingly.
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We went with a modern sans serif with soft, organic bends. It has a quiet, wise energy that balances the calm, but not stuffy or outdated sense of the brand.
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