Kelsey Eliason | Creative Problem Solver
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  • Home
  • Copy
    • Diageo
    • The Melting Pot
    • Fridababy
    • Hondros College
    • Harley-Davidson
    • Goof Off
    • Jobs Ohio
    • Bobble
    • Zaner-Bloser
    • Burger King
    • Bob Evans
    • IGS Energy
    • Voice Over
  • Design
    • Logos
    • Print
    • dom.lau
    • Centered Yoga + Movement
    • Panacea Productions
    • Hello From the Magic Tavern
    • Sweatworks Studio
    • WIP
  • Candles
    • Order a Candle
    • Candlemaking Calculator
  • About
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Centered Yoga + Movement

Client Centered Yoga + Movement
Industry Yoga Studio
Project Brand Identity Development
Centered Yoga + Movement founder Shoma came to me before opening her first yoga studio with a personal piece of inspiration for her logo: a beautiful alpana her mother had painted. Not only was it created by a family member, but the Bengali alpana design and method has some traditional aspects I was careful to honor. 
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The image to the right is the alpana Shoma's mother created. It has so much significance to my client, so I took great care to preserve the detail, while keeping the mark simple and easy to see at small scales. 
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"I think you captured my mom's art beautifully.  I am very much drawn to it. " - Shoma, owner of Centered Yoga + Movement
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Soft rice whites, organic greens and calming greys are the foundation of the Centered brand. More energetic colors are used sparingly.
We went with a modern sans serif with soft, organic bends. It has a quiet, wise energy that balances the calm, but not stuffy or outdated sense of the brand.
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© 2018 Kelsey Eliason