Focus Group

What happens when the Harley writer gets involved in a focus group for young and new riders? She writes her first line that doesn't suck as much as those of the last seven months (in the words of Luke Sullivan). It's simple, and to those who don't write for a living, it probably seems a small feat to have written two sentences. But for the first time, those two sentences say exactly what I want them to say, both in words and tone of voice.

Being asked questions as a rider, and as a member of the target audience, was enlightening and allowed me some clarity in what I was trying to say. It may not make it through the copious amounts of revisions, and even if it does go to print, will be thrown in the trash 90% of the time. But for the 10% that keep the piece and read it, I sincerely hope it resonates, making them drawn to act. I believe in what I wrote. Perhaps that's what the old "write about what you know" advice is really saying. Write about what you believe.